The Commissioner for Information of Public Importance and Personal Data Protection, with the support of the OSCE Mission to Serbia, today launched the second national campaign on personal data protection, titled "To Keep the Personal Safe."

“We must be united in fighting to protect our personal data. We cannot protect it alone, so in addition to the Commissioner's institution, which is there to protect your data, citizens themselves must be aware of how to keep their data safe and not give it to others easily,” said Commissioner Milan Marinović at the campaign presentation today.

Also speaking at the event were HE Marcel Peško, Head of the OSCE Mission to Serbia, and representatives of the Red Communication agency, Mirjana Malešević and Katarina Perović, who were responsible for developing the campaign's creative concept.

We have prepared five animated video spots and banners, as well as an information brochure, to bring closer to the elderly population and residents of rural areas, but ultimately to all other citizens - how to protect their data on the Internet, how to use artificial intelligence safely, but also about the obligations of those who use our personal data and the role of the Commissioner in personal data protection.

The meeting, which marked the beginning of the second national campaign to promote the right to personal data protection, "To Keep the Personal Safe." was held at the Golden Tulip Zira Hotel in Belgrade.

From today, March 9, 2026, the video materials will be broadcast on national, regional, and local TV stations, as well as on digital portals.

You can view the brochure and TV spots on the Commissioner's website and the Commissioner's YouTube channel.